How Do I Get My Wine Labels Approved By The TTB?

WineLabelApprovals.com (or ttbcola.com) is a compliance agency that assist small wineries and wine importers with the Certificate of Label Approval(COLA) forms required by the Alcohol and Tobacco Tax and Trade Bureau(TTB). The purpose of WineLabelApprovals.com is to assist vineyards and wine importers with the label approval process.

If you are a wine importer getting started, or simply want your wine labels submitted hassel-free, WineLabelApprovals.com will submit the labels on your behalf. Our services are economical and convenient. Please click here or the "Services" Tab for additional information

WineLabelApprovals.com Video Ad: Magical Moments, running time: 49 seconds Winemakers Continue to Create Magical Moments While We Take Care of The Boring Paperwork At WineLabelApprovals.com

Before shipping wine into the United States, a Certificate of Label Approval(COLA) is required from the Alcohol and Tobacco Tax and Trade Bureau(TTB). Wine importers and wineries used to send their labels to the TTB by mail, but the submission process has changed since the introduction of TTB COLA Online, the official web site for submitting wine labels online to the Alcohol and Tobacco Trade Bureau (TTB). If you were to send your labels by regular mail, it is very likely that your labels will be overlooked or sent to the TTB messaging system online, a secondary system that is not favored by TTB reviewers. In the worst case scenario, your wine label paperwork could be misplaced. Ideally, Certificate of Label Approvals should be sent through COLAs online, ttbonline.gov, the web portal for wine label submissions.


We have the know-how and technical skills to use COLAs online, the web portal at the TTB for federal wine approvals. Let us help you with the label approval process

Why is a Certificate of Label Approval(COLA) required for my wine?

Prior to selling a wine product in the United States, a Certificate of Label Approval(COLA) is required from the Alcohol and Tax Trade Bureau(TTB). The purpose of this government form is to ensure safety for the general public, prevent consumer deception, and to make sure that alcoholic beverage label provide consumers with adequate information as to the identity and overall quality of the product.


Obtaining a COLA is the initial step if you plan on selling or importing wine in the United States. If the TTB does a random audit and finds out your company does not have a COLA for your particular wine, your company may face a broad range of enforcement: fines, product relabeling, and product recall.


Why is a Certificate of Label Approval(COLA) required for my wine?: running time: 38 seconds In this video, we list the reasons for the label approval process at the Alcohol and Tobacco Tax and Trade Bureau, or TTB.

Also, the COLA is required for individual state brand registrations. There are two levels of compliance. First, the TTB issues the COLA on a federal level, and then you are required to registration each wine brand on a state level.

WineLabelApprovals.com will feature an article bank for state-by-state brand registrations

Our main focus is getting Certificate of Label Approvals for wineries and wine importers on the federal label. We are going to create an article bank for state-by-state approvals. These articles will serve as informative guides for wine importers. The Certificate of Label Approval is required to get state approvals (along with the necessary appointment letters.) Each state includes a form, and some have very lenient requirements, and simply some states do not require any additional paperwork. On top of that, each state requires a license for wine importers.



WineLabelApprovals.com assisting family-owned wineries with the Certificate of Label Approval forms
COLAs serve a tertiary purpose if you are in beginning stage of developing a new brand. The COLA falls under “First to Use”, much like trademarking or registering your wine brand as a .COM. Having a COLA for your wine brand is added legal protection. I would recommend getting a COLA for your wine product if you in the early states of product development, just to ensure that your brand name is safe.

Assisting Wineries and Wine Importers with the Certificate of Label Approval Forms at the TTB

WineLabelApprovals.com provides support to wineries and wine importers in the startup stages. Let us focus on getting your labels approved while you can pay close attention to the other aspects of your wine business.



WineLabelApprovals.com assists small and medium-sized importers with the Certificate of Label Approval forms
At WineLabelApprovals.com, we assist small and medium-sized wine importers with the Certificate of Label Approval forms required by the TTB. After you receive your permit from the TTB, let us help you with your COLAs. Whether you are a solo entrepreneur or if you are just starting out, don’t be overwhelmed by the label approval process, outsource your COLAs paperwork to WineLabelApprovals.com. We will assist your startup wine business on day one.

Contact Us

WineLabelApprovals.com proudly supports Importers and Wineries in the U.S.

Please contact me before you send any labels by mail. Please send tracking number to my e-mail address below.

WineLabelApprovals.com PO Box 645 Southport, CT 06890

Wine Labels to be scanned can be sent to the PO Box. Please make sure the labels are clean, clear, and readable.

Cell: 203-260-3152 (Texting Enabled On Cell Phone) E-Mail: ryan@broadbin.com Linked-In: www.linkedin.com/in/ryanbroadbin Portfolio: www.ryanbroadbin.com
Eastern Time (ET): Connecticut

Please send wine labels as attachments to the e-mail address above. Any format is acceptable: jpgs, tifs, pdfs, psd, .eps. For wine label approvals, the source files from the printers are perfect, but any of the file variations will work for the submission process.

For the first batch of labels with WineLabelApprovals.com, please forward your basic permit. The basic permit is needed to setup an account with the TTB COLA system. The account setup with WineLabelApprovals.com is free.

Wine Label Approvals L.L.C., www.winelabelapprovals.com, certificate of label approvals for wine made simple, copyright 2024